The Netwalker Blog

Google launches +1, makes searching more social

I am excited to announce that we now offer a free Antispam add-on for our web hosting customers! This new service is powered by Interjuncture’s Easy Antispam service and covers all email accounts on any domain for which the service has been enabled. The service is absolutely free, condom web but is only available for web hosting customers. If you are an existing web hosting customer and would like to have the service enabled on your domain(s), please contact us today! Please note that this service is not available for customers with catch-all email accounts. Please feel free to contact us if you are unsure if this applies to you or if you know you have a catch-all but are unsure if you need it.

Below is additional information regarding this new service.

Easy Antispam blocks spam at two levels.

First, we block mail using realtime blackhole lists (RBLs). These messages are blocked at the transmission level and are never fully received, so they cannot be quarantined.

Second, we pass mail through the MIQ Antispam/Antivirus engine. If it is blocked as a virus, it is deleted and not quarantined. If it is blocked as spam, it is placed into quarantine for 3 days.

Once per day each email user will receive a Quarantine Digest email containing any new mail that was placed in quarantine since the last digest. If there were no messages quarantined, a digest will not be received. The user can view the message, release the message to their Inbox, or release and report the message as “not spam” to the MailFoundry antispam team for further review.

Users may also access their quarantines on-demand via a web interface or via RSS.

The various message classifications used by Easy Antispam are:

Ham – All mail considered clean by the system. The stuff you want.

Spam – (aka UCE) Unsolicited mail.

Virus – Message that contain a virus.

RBL – A message from a server that is listed on the Remote Block List.

RPDNS – (Reverse Path DNS) Mail from a domain that does not have the appropriate Mail eXchange or A records in DNS to send a response back to.

RFC – Messages that are blocked due to improper formatting of the message.

RP Sanity – A message that is blocked due to the sending server having an invalid DNS record such as (aka localhost).

Size Ext – Messages that are blocked by the specified Size limits.
Yesterday, symptoms Google started rolling out a new social search feature called +1. The new feature allows users to share recommendations from directly within the company’s search result pages by clicking a “+1” button appearing next to each page’s title in the search results. After you +1 a page, approved it will appear on the search results pages of your friends with a note that you +1’d it. As the Google Blog states:

The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).

How does this impact businesses and non-profits? As Kipp Bodnar states in his HubSpot Blog post about +1, this new feature demonstrates that Google is rewarding social businesses (and non-profit organizations). The more you harness blogging and social media to connect to your customers and prospects, the better a chance you have of getting found on Google. As Kipp puts it:

The days of obsessing over keyword rank are over. Instead, make your business social and create relevant information that will help to attract +1s and influence who decides to visit your site from search engine results pages. Blogging and sharing content on social media has never been more important. In a world that is being built on personal recommendations, it is critical that your business becomes social through remarkable content.

It is important to note that the +1 feature is just now beginning to roll out. Google has promised that Web publishers will in the future be able to add +1 buttons to their Web sites to enable visitors to recommend content after leaving the search results page.

For more information about Google +1, watch the video below and/or visit Google’s +1 Button page.


Update, 6/6/2011: Google has released code to insert their +1 button in your site. Learn more here.

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