The Netwalker Blog

First steps in social media marketing

So, you have a Web site and now you want to know how to get people sharing your site through Twitter, Facebook, and other social media outlets. Each of the major social media outlets now offer easy tools for you to enable this functionality on your Web site. Many of these tools allow you to configure the button that will appear on your site and then copy code that they give you and paste it into your site. Here are links to some of the most popular social sharing tools:

  1. Facebook’s Like Button
  2. Twitter’s Tweet Button
  3. LinkedIn’s Share Button
  4. The Digg Button
  5. The Post to Google Buzz Button

Which one(s) should you use? It won’t hurt to use all of them, but we recommend that you add Facebook’s Like button and Twitter’s Tweet button at a minimum. If you work primarily in the B2B market or seek referrals from professionals (such as a client of ours who works in the B2C market but is often referred by doctors and attorneys), you should also consider LinkedIn’s Share button. Digg and Google Buzz are less popular.

Keep in mind: if you’re looking for people to share your content (and you should be), you need to be creating content to be shared. This is where blogging comes in.

Update, 6/6/2011: Google has released code to insert their +1 button in your site, which we recommend adding along with Facebook and Twitter at a minimum. Learn more here.

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