For some, this post might seem dated. After all, according to Wikipedia, the term has been around for over 10 years. And yet, for many people, the term blog is still somewhat of a mystery. I recently suggested that a client find someone to blog about him. “What does that mean?” he asked. “I mean that you should have someone who owns a blog write something about you and post it on his/her blog,” I replied. And hence we come to the question in the title of this blog post. Since you are reading this post on a blog, you might have some idea of what a blog is, but that doesn’t mean that you could answer that question easily. Wikipedia’s article on the term “Blog” provides a good explanation:
A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Notice the careful language, including terms such as “most,” “commonly,” and “usually.” It would be nice if there was a simple answer to the question, “what is a blog?” Unfortunately (or fortunately, depending on how you look at it), blogs come in all shapes and sizes. There is no simple answer.
As an inbound marketer, what do I like to see in a blog? Here are a few things:
- It is updated on a regular basis (the more often, the better)
- It offers easy methods of sharing content
- The freshest content is front-and-center with popular content also promoted
- Readers are invited to participate (comment)
- It provides at least one method of subscribing to updates (a “feed” and perhaps email notifications)
How about you? Have anything to add?