On June 1, Google announced that the +1 button that they introduced for search results pages in March is now available to embed directly into Web sites. Those visiting Google’s +1 page for webmasters can configure a button and receive a few lines of code that can be used to add the button to a Web site. Much like with the social media sharing buttons that we discussed in April, the process is very simple.
What value does this offer to your business? +1 recommendations from people you know influence your search results, so including +1 buttons on the pages of your Web site has a direct impact on how your site ranks for keywords related to your business for people who know people who use the buttons on your site.