The Netwalker Blog

Archive for the ‘Social Media’ Category

Add Google’s +1 button to your site

Monday, June 6th, 2011

On June 1, Google announced that the +1 button that they introduced for search results pages in March is now available to embed directly into Web sites. Those visiting Google’s +1 page for webmasters can configure a button and receive a few lines of code that can be used to add the button to a Web site. Much like with the social media sharing buttons that we discussed in April, the process is very simple.

What value does this offer to your business? +1 recommendations from people you know influence your search results, so including +1 buttons on the pages of your Web site has a direct impact on how your site ranks for keywords related to your business for people who know people who use the buttons on your site.

First steps in social media marketing

Saturday, April 9th, 2011

So, you have a Web site and now you want to know how to get people sharing your site through Twitter, Facebook, and other social media outlets. Each of the major social media outlets now offer easy tools for you to enable this functionality on your Web site. Many of these tools allow you to configure the button that will appear on your site and then copy code that they give you and paste it into your site. Here are links to some of the most popular social sharing tools:

  1. Facebook’s Like Button
  2. Twitter’s Tweet Button
  3. LinkedIn’s Share Button
  4. The Digg Button
  5. The Post to Google Buzz Button

Which one(s) should you use? It won’t hurt to use all of them, but we recommend that you add Facebook’s Like button and Twitter’s Tweet button at a minimum. If you work primarily in the B2B market or seek referrals from professionals (such as a client of ours who works in the B2C market but is often referred by doctors and attorneys), you should also consider LinkedIn’s Share button. Digg and Google Buzz are less popular.

Keep in mind: if you’re looking for people to share your content (and you should be), you need to be creating content to be shared. This is where blogging comes in.

Update, 6/6/2011: Google has released code to insert their +1 button in your site, which we recommend adding along with Facebook and Twitter at a minimum. Learn more here.

Google launches +1, makes searching more social

Thursday, March 31st, 2011

Yesterday, Google started rolling out a new social search feature called +1. The new feature allows users to share recommendations from directly within the company’s search result pages by clicking a “+1″ button appearing next to each page’s title in the search results. After you +1 a page, it will appear on the search results pages of your friends with a note that you +1′d it. As the Google Blog states:

The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).

How does this impact businesses and non-profits? As Kipp Bodnar states in his HubSpot Blog post about +1, this new feature demonstrates that Google is rewarding social businesses (and non-profit organizations). The more you harness blogging and social media to connect to your customers and prospects, the better a chance you have of getting found on Google. As Kipp puts it:

The days of obsessing over keyword rank are over. Instead, make your business social and create relevant information that will help to attract +1s and influence who decides to visit your site from search engine results pages. Blogging and sharing content on social media has never been more important. In a world that is being built on personal recommendations, it is critical that your business becomes social through remarkable content.

It is important to note that the +1 feature is just now beginning to roll out. Google has promised that Web publishers will in the future be able to add +1 buttons to their Web sites to enable visitors to recommend content after leaving the search results page.

For more information about Google +1, watch the video below and/or visit Google’s +1 Button page.

Update, 6/6/2011: Google has released code to insert their +1 button in your site. Learn more here.